E-PHASE // 11-12-2020

On November 25, Carlijn and I planned a meeting to discuss our progress, update each other, and brainstorm. Carlijn is working on her website Reconnect, the name she has chosen as her new brand name. She wants to make Reconnect a collective: connect her brand to people who offer different services that match Carlijn her vision, mission, and values. In this way, Carlijn is building a network of people who offer services that suits the brand. The Reconnect website will be a place where people can find various services from various people and where providers can use and build on each other's networks.

Carlijn is still busy with developing the website, so it will take a while before the content of the website is properly worked out and launched. We did brainstorm during our meeting about a possible one-liner and ways to convey the narrative. I told Carlijn that it might help to write the word Reconnect in the middle of a white paper and write down meaningful words around Reconnect that connect to her brand. She told me some personal stories about the words she wrote down. We came up with the one-liners "It's (y) our story that unites us" and "Cause we are warriors". Whether Carlijn will actually use them is up to her, but these are some first thoughts. We also considered how to bring the narrative across. Carlijn would like to make a video and have a self-created song playing in the background. This is also just a first idea that is not worked out yet.

 

ENGAGEMENT PLATFORM

The moment the website will function as a collective where several providers can offer their services, Carlijn could also experience the disadvantages; there is more competition on one website. People could easily choose other services that are not from Carlijn. It could therefore be beneficial to Carlijn to create a platform that is connected to the website. This could be a Unique Selling Point for Carlijn: an interactive platform that can only be accessed by the participants of Carlijn her services.

Carlijn is looking for a way to create a long-lasting bond with the participants. Therefore I am going to create a possible option for an engagement platform. A platform where the participants can develop themselves personally and on a collaborative level and can engage with all other participants of Carlijn her services.                                                

THE NEST

I decided to build on one of the concepts created during the theme day: The Nest. The Nest will be the name of the new concept. The mission, vision, and values ​​that we created together in an earlier session will form the basis for The Nest. To create a strong platform, it must not only be in line with Reconnect’s mission, vision, and values, but it must also be in line with the target group. The created persona will therefore function as a starting point. The Nest will become an online platform in a form to be determined (think of an online platform such as Teams). Because one of the values ​​of Reconnect is Nature Connected, and Carlijn would love to see nature as an overarching theme, the name 'The Nest' fits well with both the brand and Carlijn's needs. In addition, I believe that The Nest is a catchy name that could cover many different elements.

The Impact Expedition cannot take place this year due to the Corona crisis. In this specific situation, it is important that the concept is not place-specific, to avoid being dependent on certain factors. The Nest will therefore be an overarching online platform. Various free and paid services will be offered on this online platform that will make the values, vision, and mission of Reconnect visible. The offered services will clearly visualize where Reconnect stands for and stimulate the community to make a difference in the world of tomorrow. The platform will be a combination of online and offline possibilities that stimulate engagement between the different participants by offering different free and paid services. 

The focus of The Nest will be on value-creation, interaction, and connection. Possible participants can come into contact with Reconnect by means of The Nest. Anyone interested can create a profile on The Nest,  where they can visibly see what Reconnect has to offer and get in contact with Carlijn or other platform members. In order to keep the group engaged, it is necessary that Carlijn stays active and facilitate new input on the platform. Certainly, at the beginning of the implementation of The Nest, Carlijn will have to play an active role in facilitating interaction. Carlijn must take the lead in this by actively inviting interested people to participate in this platform. By explaining what Reconnect stands for and what it is about, the potential participants can create a better image and can also provide input more easily. Once this is done, other people will see its value and are more likely to participate in the platform and its services.

TOOLS

As I mentioned: this engagement platform will be a combination of online and offline possibilities. The Nest will be used to stimulate the connection and interaction between the community, both online and offline, with impact and value creation as the main goal.

Impact can be achieved by clarifying the essence of the platform. When interested participants enter the platform, they are supposed to be immediately attracted to the platform. It is important that the platform is clear, accessible, and inclusive, just like Reconnect. Reconnect allows you to make a difference in your own way for a better me, a better us, and a better world. That is why everyone must be willing and able to participate in their own way. It must be a place where people come together, make connections, expand their network, and thus form a community. The Nest will therefore contain various tools and components to make the impact of Reconnect visible to the (potential) participants. I have worked out the tools and accompanying explanations:

file:///E:/NHTV/Fourth%20year/Experience%20Design/Impact%20Expedition/ENGAGEMENT%20PLATFORM%20THE%20NEST.pdf


*If you cannot open the link by copying & pasting it into your internet browser, please let me know*

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